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خلاصہ
Experienced Business Professional with a track record of accomplishments in the FMCG industry.
Demonstrated expertise in launching and nurturing new businesses, along with successfully reinvigorating business models. A strategic thinker with a talent for shaping sales strategies, distribution management, sales operations, sales forecasting, KPI development and tracking, trade marketing, and supply chain optimization. Known for innovative thinking, I deliver initiatives aligned with business goals to drive top-line and bottom-line growth.
A skilled communicator and negotiator, I excel in problem-solving and client needs assessment. My enthusiasm for learning drives me to embrace new challenges. With 16 years in the FMCG sales sector, I have contributed to the success of renowned companies including Dalda Foods, Lotte Kolson, United Snacks, and Millac Foods. I am currently positioned as a Senior RSM cadre
تجربہ
Sr. Regional Sales Manager
Millac Foods, a progressive food company known for exceptional dairy products, I lead operations in the Central, North, and KPK regions. My responsibilities encompass the development and implementation of sales and operational protocols
§ Promoted to Senior Regional Sales Manager in July 2022.
§ Formulate, define, and execute regional strategies in alignment with the company\'s overarching business goals.
§ Devising marketing plans optimizing trade budgets for increased market share and brand strength.
§ Crafting annual and channel-specific strategies to maximize revenue.
§ Proficient in sales forecasting and precise plan execution in accordance with set objectives.
§ Skilled communicator with a knack for relationship-building and negotiation among various stakeholders
§ Initiated the Central Region by building teams and distribution networks from scratch.
§ Launched and nurtured multiple channels including retail, LMT, IMT, and Horeca, implementing regional brand
promotion strategies.
§ Fostered seamless coordination with LMT/IMT and Horeca channels.
Regional Sales Manager
United Snacks (OAY HOYE Snacks) is a national company established in 2015. At United Snacks, a prominent national player in the FMCG sector, I was entrusted with policy formulation and implementation for both sales and operational procedures within the central region.
§ Evaluated, trained, and coached teams to drive performance excellence.
§ Played a pivotal role in transitioning the business from a local distribution network to an NPD network.
§ Skillfully planned sales budgets and promotions, consistently meeting or exceeding targets.
§ Led a team comprising 4 ASMs, 22 TSOs, 1 mega distributor, 8 hub distributors, and spokes towns.
Sr. Regional Sales Manager
Allied Food (Taste Land Biscuits) is a national company established in 2013.
Scope of the position is Central region and Faisalabad region.
Area Sales Manager
Lotte Kolson is a subsidiary of Lotte confectionery of South Korea.
Looking after five major territories (Kasur, Sahiwal City, Sahiwal Territory, Okara Territory, and Bahawalnagar).
Achieved Best ASM Award in Central A after winning 3 Quarters in 2013.
Area Sales Manager
- Lead a team of 20 personnel and 6 distributors across area covering half of Lahore with Shahdara,
Sheikhupura and Nankana and total business worth was 60 Million.
- Won Best ASM Award Nationally Last Quarter 2011-2012
Sales Executive
This position was to handle Key Accounts i.e. Utility Stores Corporation (USC) Lahore Zone and Canteen Stores Department (CSD) Lahore Zone. Handling 7 regions of USC and CSD Lahore Zone.
Territory Sales Officer
2 years’ experience of Islamabad, Muree, Kotli Sathian towns on TSO level and Promoted as a Senior Territory Sales Officer in October 2010 for Lahore City.
- A track record of successes and key achievements in business as demonstrated by two
promotions in a year 2010-2011.
- Achieved Best TSO award for the year 2008-2009.
- Won 5th Position in nationwide competition in year 2009-10.
- Won 1st position in Region for nationwide competition 2009-10.
