 Leading whole Horeca segment with a team of executives.
 Responsible for designing, creating and delivering marketing program to support and expansion of company products and services.
 Developing sales presentation and provide reports based on information collected such as market trends, competition, new products and pricing.
 Identify marketing opportunities by identifying consumer requirements, defining market and competitor's share, strength and weaknesses
 Forecasting projected business, establishing targeted market share.
 Improve product marketability and profitability by researching, identifying and capitalization on market opportunities
 Analyze and create a plan for engaging the target market
 Formulate and recommend sales strategies and objectives to attain volume goals with profitability.
 Executing imported products as a Sole Distributers of some of the world’s top Brands like Barry Callibaut, Dezaan, Fonterra, Cargill Dupont Danisco, Anchor etc.
 Regular field visits at corporate clients as B2B sales and new business development.
 Establishing new products range at Horeca Business in term of a best solution provider and taste developing ingredients and executing to focused clients.

Horeca/O&I section management according to portfolio assigned. Build long term partnerships with Horeca, industries, Offices Educational institutions, corporate sector & offices (Chanel wise and Grouped ).
Market search & Activation to Increase penetration of all Foods/Non Food Items of different brands including sectors of canteens, hotels, Business places, Industries, Tea shops for potential business by discovering and exploring new opportunities.
Screens potential business deals by analysing market strategies to align cross functional teams on projects, regularly follow up with them and back check.
Develops negotiating strategies and market Activation by coordination with third parties / agencies for launching, events management, brand activation by studying integration of new venture with company strategies and operations; examining risks and potentials; estimating partners' needs and goals.
Closes new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations.
Regular Market visits for FMCG market development by creating new customers and always deal as cash & carry buyers to make growth in revenue and implement marginal sales.
Team management by focus on sales and make new strategies by implementing sales plan and discover new ventures.

Identifies trendsetter ideas by researching industry and related events, publications, and announcements; tracking individual contributors and their accomplishments.
Locates or proposes potential business deals by contacting potential partners; discovering and exploring opportunities.
Screens potential business deals by analysing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments.
Develops negotiating strategies and positions by studying integration of new venture with company strategies and operations; examining risks and potentials; estimating partners' needs and goals.
Closes new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations.
Protects organisation's value by keeping information confidential.
Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organisations.
Enhances organisation reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.

Responsible for initiating leads in RB sales channels and supporting marketing initiatives.
Responsible for providing strategic direction and support to the Sales and Marketing activities
Responsible for supporting incremental product growth through various sales channels
Ensure that team supports the departmental objects and achieve targets 
Support the team in project execution and develop, aiming to facilitate them to achieve the set targets and deadlines
Conduct regular feedback surveys with clients to analyse their requirements in-depth and to drive/monitor Customer Satisfaction ensuring the customer's expectations are not just met but exceeded
Support development of new products from existent product line
Identify potential partnering opportunities
Relationship building to foster sales networking opportunities
Support the Team Leader (Sales) and Marketing in all team building activities
Maintain sales reports on a weekly basis.

Performing Primary and Secondary Sales functions & other reporting with complete documentation and filing.
Daily Stock and full goods reporting for day sales and up coming support.
Managed Distribution accounts, generating Daily/weekly/Monthly reports using SAP and compile to MS-Excel.
Manage financial reports with responsibility for Budgets, Forecasting, Payroll, Accounts Payable and Receivable.
Manage Expense claims and reporting after checking.
Daily / Monthly and yearly Target analysis.
Prepare Legal documents for Hiring new customers.
Coordinated monthly Hiring functions for employees to HR management.
Daily MIO / ASO Reports checking and compliance.
Preparing several Excel spreadsheet macros for documentation checking and auditing cross-referencing for errors.
Handled various approvals task and prepared reports for daily activities.
Orders Management and clearing till delivery to customers.

Performing Direct Sales functions & other reporting with complete documentation.
Daily Stock and full goods up gradation reporting for day sales and Pre-selling support.
Managed vendor accounts, generating Daily/weekly/Monthly reports using Data Base and compile to MS-Excel.
Created budgets and Daily forecasts for the management group.
Ensured compliance with Target budgeting deadlines. Issue letters for targets achievements.
Prepare company accounts on proposals and financial for chiller equipment issuance.
Coordinated monthly payroll functions for employees.
Liaised with Accounts, insurers and solicitors regarding financial transactions.
Developed several Excel spreadsheet macros for document checking and auditing cross-referencing for errors.
Handled various approvals task and prepared reports for daily activities.
Investigated handling of various agreements and Marketing support to bring out inefficiencies and fraudulent activities.
Prepared Rolling Estimate programs and planning for top management.
Monthly Sales Target Moth closing up gradation and forecast management for target achievement deadlines focus.
Yearly Market survey Census Management and reporting head office for market level judgement.
SAP system management for forecast and budget planning and Purchase requisitions.