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خلاصہ
Why Mudassar?
Self-driven, focused & detail-oriented professional having 18+ years of experience in business development, brand building, distribution strategy, channel management and BTL activities; possesses expertise in key accounts management, market & competitive analysis, corporate sales agreement, sales analysis, strategic planning, KPI, retail management, consultative sales, research analysis & market intelligence & segmentation
Active team player capable of exhibiting eminent multitasking abilities; highly skilled in product positioning & launch, category management and market share rating. Proficient at conveying skills in merchandising & planning trade marketing strategy to map potential customers, generate leads and accelerate business growth
Performance-oriented professional with potential to propel an organization to top tier of its industry by utilizing communication & management skills with knack of estimating expenditure; possesses strong professional background in needs assessment, resource & franchise management and distribution development
Level-headed professional with skills in strengthening public relations & streamlining processes, command on market data analysis with extensive knowledge on consumer behavior; skilled in orchestrating marketing strategies that grow brand performance. Has demonstrated ability in vendor, brand and portfolio management
CORE STRENGTHS & ENABLING SKILLS
Sales & Marketing Management
Retail Operations Management
Franchise Development
Distribution Management Contract Negotiation
Channel Management
Vendor Management
Training & Mentoring CRM & Customer Loyalty
Business Reporting Skills
Team Building & Leadership Skills
Communication & Presentation Skills
پراجیکٹس
تجربہ
Regional sales manager
Ufone (PTCL Group ) working as , ( SM) Regional Sales Manager Kohat / DI Khan Business Unit ( Kohat , Karak, Hangu , Orakzai , Thall, Kurram , N& S Waziristan , Lakki Marwat , Tank ,DI Khan from March 2022 till Nov 2022 .Induction 05 New franchises / Business Partners in Oct 2022 to improve Ufone business and market share.Managing Teams of 08 ARMs and 24 Franchises .Proficiently developing and achieving primary and secondary sales targets while ensuring KPIs & SKUs. Spearheading team of sales professionals, injecting motivation and conducting training needs analysis Utilizing key skills in recharge, FCA, MFS & channel development and actively managing franchises & retail market of Hangu, Thall & Kurram Agency (Lower & Upper) while adroitly handling PTCL project Streamlining distribution process while ensuring while ensuring timely availability of product at outlet. Executing strategies to increase market share for business growth while achieving distribution targets Expediently managing retailers loyalty programs and visibility campaigns and establishing plans for developing strong retail and distribution network while directing franchises, distributors and sales force Expediently managing retailers loyaltyl programs and visibility campaigns and establishing plans for developing strong retail and distribution network while directing franchises, distributors and sales force Delivering support in development of marketing plans and overseeing competitors activities while ensuring compliance with companys policies and implementing PTA procedures for smooth working Interacting with teams and franchises to organize refresher sessions regarding ongoing promos, products and policies. Conducting market visits and retail audit to address and resolve issues for business growth
Assistant Manager S&D Retail
PROFESSIONAL EXPERIENCE Ufone, Kohat, Pakistan Worked as “Assistant Manager Sales & Distribution”, August 2018 – Feb 2022 Responsibilities /Accomplishments: Proficiently developing and achieving primary and secondary sales targets while ensuring KPIs & SKUs. Spearheading team of sales professionals, injecting motivation and conducting training needs analysis Utilizing key skills in recharge, FCA, MFS & channel development and actively managing franchises & retail market of Hangu, Thall & Kurram Agency (Lower & Upper) while adroitly handling PTCL project Streamlining distribution process while ensuring while ensuring timely availability of product at outlet. Executing strategies to increase market share for business growth while achieving distribution targets Expediently managing retailers loyalty programs and visibility campaigns and establishing plans for developing strong retail and distribution network while directing franchises, distributors and sales force Expediently managing retailers loyaltyl programs and visibility campaigns and establishing plans for developing strong retail and distribution network while directing franchises, distributors and sales force Delivering support in development of marketing plans and overseeing competitors’ activities while ensuring compliance with company’s policies and implementing PTA procedures for smooth working Interacting with teams and franchises to organize refresher sessions regarding ongoing promos, products and policies. Conducting market visits and retail audit to address and resolve issues for business growth
Team Lead “Alternate Channel Development Manager
Responsibilities/Accomplishments:
Expediently led team of 14 area retail development managers for north region while managing special project of Super Ushops channel as well as efficiently assigned FCA targets to ARDMs and Super Ushops
Effectively designed and executed FCA promotional activities for Super Ushops channel while maintaining internal and external communication at channel as well as ensured timely completion of allocated tasks
Carried out data collection process from Super Ushops retailers for service delivery and birthday / special occasion deliveries as loyalty program for channel engagement to participate in process improvements
Area Sales Manager
Responsibilities/Accomplishments:
Supervised dealers, franchises and retailers for different areas of KPK while indicating key performance indicators to achieve sales targets of recharge, EVC & FCA and increase revenue and business growth
Organized training sessions for sales staff regarding product’s selling and customer interaction to achieve higher customer satisfaction based on benchmarks & establish quality standards as per company’s rules
