Ismail Industries LTD. (IIL Pakistan), Islamabad, Pakistan www.ismailindustries.com.pk


Looking after Companys business in the entire Northern part of the country (from Sara e Alamghir till Gilgit Baltistan) with 4 Areas (4 Asms),19 Territories (19 Tsms) & 57 Towns.
Assertively focused Secondary & Primary sales targets in Areas Jhelum, Rawalpindi,Islamabad and Abbottabad.
Supervising merchandising and display activities of all Bisconni Brands in Towns.
Successfully planned and executed conceptual selling trainings for the development of the sales team.
Successfully launched all new products in the Zone i.e. FLO, Chocolate Chip Minis & Cravings.
Effectively planned and executed different initiatives in the Zone i.e.
A) MTIP(LMTS) Program-producing 10M average Monthly sales since July18,
B) Display Drives-On HFS, successfully produced 300+ growth on all selected outlets in all 9 activities during the period of Dec17 till Mar19.
C) Geo Expansion-Developed 6 new Territories, Incorporated 12 new Towns in the system, successfully converted 21 Town from Primary to secondary and also effectively Implemented SnDs in 23 Towns.
D) Channel Development- Successfully ensured separate and dedicated DSR infrastructures for all four channels (LMTs,Retail,Wholsale & institutions)
E) Van Induction-Conducted Town Wise Trade Census, redesigned all PJPs, incorporated 6,000 outlets In system, Inducted 27 new Vans and ensured 44 retail growth by covering all untapped areas.
Ensured Distributor wise Primary Payment Plans, secondaries and handled all distribution affairs.
Kept the Hawk's eyes on the POS execution.
Ensuring Estimate of Business closing & inventory forecasting.
Bi-yearly Conducting OBs, DMs and SPOs Sales/Merchandising Trainings to improve their Persuasive Selling Skills.
Bi-yearly Conducting OBs, DMs and Drivers Safety Trainings to ensure defensive driving.
Creating environment and team spirit for accomplishment of the sales and forecasting objectives.
Target div

Looked after Secondary Sales on daily basis.
Efficiently executed Wholesale Loyalty Program (WSLP) on all the Wholesalers in Rawalpindi & Islamabad-Clustered and Scattered Wholesale markets.
Ensured effective DDS activity, availability and Visibility of Dairy Omung in RWP city and achieved 8,500 LPDs (158 GOLY) which Minimized Tarang loss to Total UHT Volume.
Looked after Commercial & Dhokes Territories of G.T(Additional Responsibility) in 1st two quarters of 2016 and achieved their objectives i.e. a).UHT volume b).Availability of Olper's Lassi c).Asset Verification d).Chiller deployment.
Whole Sale OWN-Successfully executed the plan and generated 48.7 Mln sales in March & April'2016 from wholesalers who were not regularly purchasing EFL stocks from local distributor.
Tarang Rescue Plan- Successfully executed the plan and achieved 8,887 LPDs of Tarang Brand in May'2016 from wholesale segment.
Successfully launched Beverages in Markets of Rawalpindi (Lassi & Yfrooter) and ensured availability & Visibility at 1439 Outlets against the target of 1247 which is +15 against target.
Achieved Rs. 830 Mln in 2015 which is +25 against Target and 40 GOLY(Growth over last Year)
Achieved Rs. 912 Mls in 2016 which is +5 against Target and 10 GOLY(Growth over last Year)
Achieved 21 Volume Targets out of 24 from Jan 2015 till Dec 2016.(88 Strike Rate)
Responsible of totalsection'sdevelopment and target achievement.
Overall 90 Score obtained in Distributor Warehouse Audit which was conducted on 13-4-2016
Overall 93 Score obtained in Distributor Warehouse Audit which was conducted on 05-10-2016.




Territory Manager Outstation (Aug 2010 - Dec 2014) 4 - Years
EFL Pakistan www.engrofoods.com

Assertively focused Secondary & Primary sales targets in Areas of Wah Cantt, Taxila, Attock, Kamra, Hazro, Ghazi & Jhand.
Supervised merchandising and display activities of all EFL Brands in Towns.
Successfully launched all new products in the region i.e. Tarang Powder,

Sales-Marketing Management / Trade Marketing/ Portfolio & Account Management/HSE
I look forward to present you with my professional skills, further enhanced by years of experience, along with a keen sense of observation. I sincerely believe in setting up high standards for myself and achieving the targets in the shortest possible time through hard work, dedication, integrity and elevated customer satisfaction.
EDUCATION
Masters in Business Administration September 2010 September 2014
Virtual University, Rawalpindi, Pakistan

B.Sc (Maths A&B, Physics) September 2001 August 2003
Punjab University , Lahore, Pakistan

Date of Birth 23-06-1983


EXPERIENCE
Zonal Sales Manager-Bisconni (Sep17Present) 2 Years
Ismail Industries LTD. (IIL Pakistan), Islamabad, Pakistan www.ismailindustries.com.pk


Looking after Companys business in the entire Northern part of the country (from Sara e Alamghir till Gilgit Baltistan) with 4 Areas (4 Asms),19 Territories (19 Tsms) & 57 Towns.
Assertively focused Secondary & Primary sales targets in Areas Jhelum, Rawalpindi,Islamabad and Abbottabad.
Supervising merchandising and display activities of all Bisconni Brands in Towns.
Successfully planned and executed conceptual selling trainings for the development of the sales team.
Successfully launched all new products in the Zone i.e. FLO, Chocolate Chip Minis & Cravings.
Effectively planned and executed different initiatives in the Zone i.e.
A) MTIP(LMTS) Program-producing 10M average Monthly sales since July18,
B) Display Drives-On HFS, successfully produced 300+ growth on all selected outlets in all 9 activities during the period of Dec17 till Mar19.
C) Geo Expansion-Developed 6 new Territories, Incorporated 12 new Towns in the system, successfully converted 21 Town from Primary to secondary and also effectively I