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Leading marketing department of the company. Planning launch campaign. Developing marketing objectives and achieving targets through calculated marketing techniques. Understanding target market to use marketing mediums effectively. Heading Procurement department to take on board agencies and vendors.

Responsible for planning marketing strategy of the group
Managing the events of the group
Finalizing the promotional material for the group

Responsible for strategic planning and development of 360 degree marketing campaigns for Rafi Group and Green Palms Housing Project Gwadar.
Initiated new sales recovery strategy with the support of sales management that added Rs. 950 M+ of new sales/recovery to the profits.
Designed and launched nationwide customer follow up program increasing overall client satisfaction.
Idea generation, story board, content creation, artwork and design planning for TVC, print media, outdoor, BTL, digital media & marketing collateral.
Reduced annual media spending by 20 through negotiations with media partners and vendors.
Responsible for devising and placing media plans across various mediums (Electronic, Print, Digital & OOH).
Responsible for ensuring optimal budget utilization and meeting timelines.
Worked directly with CEO to brief on marketing plans and initiatives.
Managing all the stakeholders and initiating management meetings.
Continuously supporting creative agency to keep our presence and to promote brand on digital and social media platforms.
Planning and organizing seminars at variou
• Successfully designed and executed pre-launch and launch marketing campaign for the group.
• Inspection and tracking of branding activities.
• Finalization of material and mediums for publishing & production of marketing collateral like brochures, flyers, booklets & corporate giveaways.
• Responsible for media management and execution of all marketing tasks.
• Represented Rafi Group at various national property expo through sponsorships and presence in terms of Stall Branding.
• Handling execution of all OOH activities including Billboards, Fascia & Signage, Dealer Office Branding and corporate branding on company assets across Pakistan
• Serving as Media Liaison for the Group.
• Additional charge of the Group’s CSR project “Jinnah Rafi Foundation”.

Momentum Media Specializes in Flex Printing and Fabrication. It has one of the biggest set ups in Pakistan for outdoor wide range printing. Sampling, Planning Campaign, Branding, Coordination, Production & Execution follow up are the key functions of this job.

• Effectively prioritized and managed multiple accounts simultaneously.
• Scheduling the project and managing the deadlines.
• Planning printing and branding activities of clients (Outdoor and retail campaigns).
• List of clients that I have been facilitating is as follows :
- Unilever, McDonalds, Warid, U – Fone, Mobilink, Telenor, Ali Akbar, Shell Pakistan.
Main Projects:
• Executed (100,000) sq.ft printing for Unilever (Magnum) in 4 days.
• Executed Mobilink Outdoor Campaign of June 2013 (Har Dil Har Din) which includes (700,000) sq.ft printing in 5 days.
• Proposed Branding options and executed Branding of 450 retail shops for Warid Telecom.
• Proposed and Executed Bus Branding for Warid, Unilever and Mobilink.

B. Creative Development
• Coordinating with designers for innovative campaigns, events and stalls (Artwork Development).
• Exploring outdoor and retail Marketing sections.

C. Social Compliance Audit
• RS compliance audit was conducted by SGS in which I achieved 85 % compliance for my company.
• Planning all the audits related to ISO 9001, 14001, 18001, HSSE and SMETA RS Audit.

• Planning, development and execution of Portfolio/Profile for SCO.
• Photo shoot and preparation of customized catalogue.
• Assisting in implementing floor moves, merchandising and display maintenance.

• Created an office year round catalogue for their customers and finalized the assortment.
• For the first time articles are displayed in catalogue in Pakistan for the promotion.
• Increase awareness and build primary demand.