Develop annual marketing strategy and plan.
Identifying and developing new marketing and fundraising opportunities/Tools.
Planning and Execution of fundraising/friend-raising events and campaigns.
Develop and manage SMS and Email marketing campaigns.
Formulate and manage marketing budgets.
Research and development of Data Mining/Donor Data Management.
Strategizing and managing the implementation of data enrichment services.
Liaison with ICT Department for development of Donor Management Systems.
Regular monitoring of the progress of marketing & Fundraising campaigns and production of activity reports.
Supporting Fundraising team in additional activities such as production of donation appeals, online and donor engagement.
Working with Accounting/QA to provide reports and data files for annual audits.
Overseeing internal processes and procedures, and bringing enhancements where needed, to ensure quality.
Managing the log of quality reports and statistical reviews of relevant documentation.
Acting as a focal point between organization and external stakeholders including DGPR for media releases/execution.
Development of corporate giveaways and souvenirs
Maintain constant coordination with members of the other departments in the organization to guarantee a close connection between the teams in line with the organizational goals
To perform any other task required for meeting the departmental and organizational objectives.

Successfully led the team of monitoring and support section for meeting the departmental and organizational objectives.
Supervision and management of centralized donor’s database (Local/Overseas)
Liaison with MIS Department for development of Donor Management System i.e. Donor Relationship Management, Donation Acknowledgement, Campaign and Event Budgeting, Pledge Recovery, Donation Box Tracking, Call Centre Management, etc.
Monitor the progress of the implementation of the online donation system at the collection centers and other off-site offices.
Develop monitoring reports to monitor every marketing and fundraising activity of the Department and report to the Executive Management of the Organization.
Prepare and send the Fundraising Update to keep the marketing team abreast with the fund position.
Develop the Marketing Activity reports in the Hospital Information System (HIS).
Ensure accurate compilation of donation history by supervising the merging of donor data to prevent duplication. Periodical review of duplications.
Prepare donation acknowledgment letters to be sent to donors for all donations received.
Develop policies and procedures of the assigned campaigns and/or activities.
Printing of campaign promotions (other than material required for outdoor publicity) in line with requirements.
Provide assistance and support in planning and execution of active/upcoming local and overseas fundraising campaigns/Events.
Handling incoming electronic and snail mails and responding to donors' queries.
Supervision of inbound and outbound call center on Hide collection campaign.

Managed day-to-day transactions and operations of Business Services Section.
Reconciliation of Corporate Clients and Franchisee Receivables Accounts with GL.
Prepared table of accounts, assign entries to proper accounts to ensure proper accounting methods, principles and policies are being followed
Update all records for internal and external audits.
Follow up of Receivables with help of aging system.
Handled communications with corporate clients and franchisees via phone, email, and in-person.
Review of accounting reports for accuracy and meticulously tracing errors back to their source.
Updation of corporate and franchise agreements in HMIS.
Prepared systems specifications and liaised with MIS department for development and enhancements in certain systems.