خلاصہ

A Marketing Graduate with over 10 years of work experience in Marketing, Media Research, Marketing Research, Media Planning & Media Buying, my initiatives resulted in best Brand Activation, Product Branding and Marketing and Media Strategy.

Specialties: Brand Management, Market Research & Building Strong Relationships, Media Planning and Media Buying, Out of Home Branding, Event Management, to prepare the best Media and Brand Activation Campaigns by attaining maximum Brand’s presence within Advertising Budget.

تجربہ

کمپنی کا لوگو
Manager Marketing and Research
Ironline Production
جنوری ۲۰۱۸ - جنوری ۲۰۱۹ | Karachi, Pakistan

• Lead a team of 3 members and manage market research and overall channel distribution.

• Responsible for handling monthly budget of 3 Million for channel distribution (region wise).

• To evaluate channel performance on daily basis with respect to program content.

• Provide research strategy, analysis and data handling for the purpose of new business to identify potential customer and design strategy to attract them.

• Manage new launches (Smiley, 9XM and News) along with preparation of feasibility plan with respect to available budgets.

• Boost website traffic by 40% by creating an integrated social media strategy.

• Develop proposal for kids segment, target client Nestle, Unilever and kid’s product category.

• Support sales team and provide creative and innovation ideas to generate business.

• Launch FOC cross promotion campaign with strategic partner Jahan Pakistan newspaper and OOH sites.

کمپنی کا لوگو
Assistant Manager Marketing and Media
QMobile
جنوری ۲۰۱۵ - دسمبر ۲۰۱۷ | Karachi, Pakistan

• Overseeing first level campaign analysis of ATL/BTL and digital, which have been done (in terms of incremental revenues, customer engagement, etc.)
• Maintain spending sheet on daily basis and directly updating to Top Management.
• Supervised media audit and closed 5 years old disputes worth 200 Million.
• Plan, execute and coordinate all ATL/BTL marketing activities
• Coordinate with creative and media agencies for smooth execution of advertisement campaigns
• Coordinate with sales team to gather POS and BTL related requirements and incorporate into annual/quarterly/monthly plans
• Coordinate with vendors/agencies for invoices & payments
• Negotiate with TV Channels to get island spots and unique content creation such as product integration.
• Brand tracking and align research functions through Media Logic, Media Bank and Industry Reports.
• Droppage target achieved under 5% in all ATL campaigns.

کمپنی کا لوگو
Associate Manager Market and Media Research
QMobile
جنوری ۲۰۱۲ - دسمبر ۲۰۱۴ | Karachi, Pakistan

• Negotiate budgets and managed payment cycles for activation agencies, creative agencies and all vendors.

• Follow-Ups and monitoring Ooh agencies for getting strategic outdoor sites and get best possible deal.

• Responsible for POP, Shop display, market branding etc.

• Manage and plan all events, mall/high end hotel activations, and sponsored events.

• Successful launch on Ramdan and EID campaign.

• Organize overall top level malls activation in 3 major cities (Karachi, Lahore & Islamabad)

• Top level branding execution such as Ramdan transmission and “Jeeto Pakistan”

• Inventory management (Cars, Bikes, Mobile phones Umrah tickets, Giveaways etc.) for prizes distribution in Ramdan transmission and Game shows such as Jeeto Pakistan.

• Engaged multiple creative agencies like Saatchi and Saatchi, Lowe and Rauf, Leo Burnett Manhattan for development of marketing collateral.

• Prepared pre/post campaign analysis for internal and external stakeholders (i.e. post buys, droppage reconciliation).

• Efficiently handled the planning, negotiating, buying, tracking, and optimizing media Campaigns.

کمپنی کا لوگو
Deputy Manager Reporting and Client Services
MEDIA BANK
اگست ۲۰۰٦ - ستمبر ۲۰۱۱ | Karachi, Pakistan

• Prepare analysis report for industry whatever the Companies and Channels movement through to their brands, through to their airings as well as through to their behaviors etc. on TV / Print media.
• Prepare and update media reports for internal and external stakeholders (i.e. post buys, droppage reconciliation, double spotting, SOV Tracker).
• Analysis of media industry, Brand comparisons, Media trends, Impact of the advertising campaigns, provide reports and presentation to advertising agencies and clients.
• Monthly Post Buys Report for all the clients. These reports based on Commercial Air Time and Share of Spend.
• To make the program clutter report / Fixed Point Chart reports.
• Time Slice, Brand Activity Report and Channel Trend.
• Share of voice & Share of Spend (SOV, SOS).

تعلیم

Preston Institute of Management Sciences and Technology
ماسٹرز, ماسٹرز ان بزنس ایڈمنسٹریشن, EMBA‎
Marketing (Brand Management, Consumer Behavior)
CGPA 3.2/4
2016
University of Karachi
بیچلرز, بیچلرز ان کامرس, Commerce‎
Accounting & Finance
فی صد 60%
2010

پیشہ ورانہ مہارتیں

ماہر Experience with creating a marketing campaign
ماہر Strong analytical and project management
ماہر Strong Creative
ماہر Accounts Consultation
ماہر Advertising & Media
ماہر Analytical Mind
ماہر Analytical Skills
متوسط British Accents
ماہر Business Problems Analysis
ماہر Client Followup
ماہر Communicating Skills
ماہر Conservation Awareness
ماہر Coordination Abilities
ماہر Creative Campaign Development
ابتدائی Front Office Support
ماہر Handling Assignments
متوسط Linked Analytics
ماہر Marketing and Media Research
متوسط Marketing Strategies'
ماہر MIT Knowledge
ماہر Operational Tasks Handling
ماہر Purchase Management
ماہر RESTful APIs
ماہر أبحاث السوق
ماہر تقوية العلاقات مع العملاء
ماہر علم الأشعة البعادي

زبانیں

ماہر انگریزی
ماہر اردو

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