• Collaborating with other department leaders to define, prioritize, and develop projects.• Planning project management, including setting deadlines, prioritizing tasks, and assigning team members to various deliverables.• Overseeing the development of the project and ensuring that team members are carrying out their tasks efficiently while upholding the company\'s standards.• Drafting new and improving existing project management office policies and processes.• Continuously evaluating projects to ensure they are meeting company standards, adhering to budgets, and meeting deadlines.• Accurately documenting the project\'s creation, development, and execution as well as documenting the project\'s scope, budget, and justification.• Facilitated Transformation Lead in organizational transformation through optimizing processes, people and technological advantage. 443 processes, 84 policies, 235 roles x day structures• Collaborated with Functional heads for Objectives setting for 27 departments comprising of both annual milestones and KPIs driven reporting structure. Over 745 milestones for the group for 2021• Developed role wise day structures with Functional Heads/Team leads for enabling teams towards efficient operations• Developed Organizational Reporting structure and rolled out for all hierarchies across the group - 10 Core dashboards• Stakeholder management including public and private organizations / firms / vendors• Follow up on implementation plan with functional team leads for gap identification /corrective action• Monitoring milestones performance. Conduct monthly review with functional leads for any gaps and project-based approval for efficient business decision making  

• Leading PR, Internal Communication, Brands & CSR team, design and implementation of strategies and plans, coordinating public relations activities• Developing media relations strategy to educate press, bloggers and influencers about edotco’s products, services and initiatives, seek high-level placements in print, broadcast and online media, and measure impact and effectiveness of communication efforts• Curate, develop and disseminate communication material including press releases, interview packs, reactive/holding statements, letter to the editor, press briefing packs, and presentations.• Managing execution of on-ground events highlighting major milestones and achievements of the company across Pakistan and organizing press briefings, media roundtables and meetups and interviews• Arranging public appearances, seminars, media interviews for company to increase product and service awareness by liaising extensively with media in Pakistan• Demonstrating and maintaining strong relations with journalists and media houses across Pakistan• Responsible for strategic inputs on the maintenance of the company’s corporate brand image and ensuring its execution according to brand guidelines and marketing strategies• Monitoring media coverage to anticipate trends, issues and opportunities for the organization• Work cross-functionally with internal teams on media opportunities, narrative building, issues management and execution of communication strategies• Coordinating and managing edotco’s PR agency• Heading brands and marketing and ensuring development of creatives and marketing material as per the branding guidelines of edotco Group

• Collaborating with internal teams to create landing pages, creative briefs and optimize user experience for Jazz and JazzCash• Planning and implementing comprehensive digital marketing strategy for JazzCash• End-to-end designing (parallax, responsive & adaptive), creation   websites, and micro sites   ensuring consistent, optimized web journey for JazzCash• Developing, initiating, creating and overseeing long-term digital marketing campaigns for JazzCash as well as spearheading short-term advertising and marketing solutions• Ensuring brand consistency is delivered online across all client accounts• Managing a team of digital marketing executives, ensuring clients projects are completed on time – and the team continues to grow and develop• Developing and executing brand communication for all digital touchpoints including website and social media (Facebook, Twitter, Instagram, YouTube & local publishers)• Creating and maintaining editorial and content calendar to expand brand’s reach locally while increasing brand loyalty and awareness• Handling time-sensitive projects and work to deadlines for JazzCash• Working with the digital marketing executives to create a unique SEO strategy email campaigns, social media and display advertising• Measuring and reporting the performance of all digital marketing campaigns for JazzCash• Ensuring digital design is optimized for branding, strong knowledge of search engine optimization, Google• Analytics and advanced Word, Excel and PowerPoint skills• Identifying opportunities for applying new technologies, digital products and strategies to online campaigns

• Collecting data on consumers, competitors and market places, and consolidating information into actionable items, reports and presentations• Understanding business objectives and designing surveys to discover prospective customers’ preferences.• Conducting competitive analysis on various companies’ market offerings; identifying market trends, pricing/business models, sales and methods of operation• Monitoring and forecasting marketing and sales trends• Interpreting data, formulating reports and making recommendations• Using statistical software to manage and organize information• Preparing reports and presenting to clients and management