خلاصہ

- Experienced manager with skills in leading direct reports as well as cross-functional teams, managing a product line from cradle to grave, justifying new product development investments, determining and documenting new product requirements, developing sales forecasts and product pricing, and launching new products to the marketplace.

- Designed the pricing structure for the Broadband Business including post-paid packages for voice telephony and internet usage. This included researching for value measurement, designing the pricing structure and policy (sales commissions), benchmarking quality of service, ascertaining the cost-to-serve and designing the communication parameters. Despite pricing pressures from the competition and external departments, management buy-in was obtained through effective business case development.

- Analyzed value delivery, customer quality perceptions and risks throughout the value chain on a constant basis for effective Customer Lifecycle Management. In an industry characterized by intense competition, price wars and low switching costs, this has proven to be crucial in sustaining the existing subscriber base and hence profitability.

- Analyzed revenue, usage and sales figures on a regular basis and prepared management accounts and detailed business analysis reports for Senior Management.

- Recommended Media Selection and Campaign design to the Brand teams for optimum value communication.

- Designed an Internal in-depth Customer Satisfaction Survey Methodology for the Mobilink Broadband Subscriber base, which is now part of a periodic quality assurance and customer satisfaction exercise.

- Manager with proven leadership skills, managing diverse teams and cross-functional communications, and providing motivation and strategic vision to the subordinates.
- Ability to play multiple roles with broad range of both analytical and creative skills in marketing, product management and operations.