I am a highly motivated, results-driven innovator with expertise in retail sales and operations management field. I am well rounded in delivering relevant contractual and performance targets while contributing to the wider senior management team thinking and delivery. Solid history of using cutting-edge technology to successfully reduce costs, streamline operations and increase staff productivity. Expertise in market penetration increase through discernment of customer needs and increased in brand visibility. I am an exceptional professional with a proven track record of capturing new business, increasing revenues with existing business, as well as delivering solid operational and business results for clients. Expertise in creating and implementing value added sales strategies, building relationships, organization, training, communicating, problem-solving and bringing profitable business to a close. Expert presenter, negotiator, and leader; able to forge long-term business relationships with partners and build consensus across multiple organizational levels.
My key skills include Sales & Marketing, Strategic/Tactical Planning, Product Sales, Sales Forecasting, Business Development, Client Relations, Business Forecasting, Market Research, Customer Service, Relationship Building, Public Speaking, Communication Skills and Microsoft Office.
I am currently engaged with Ruba SEZ Group, as an Assistant Manager International Modern Trade, where I supervise sales of group brands, Enviro Appliances and Opple Lighting. Acquire new International Accounts, Metro Cash & Carry and Hyper star. Penetration into local accounts also done by bringing on board regional teams to work. My professional background and great industrial exposure coupled with an excellent track record makes me an ideal candidate for executive roles. As such, I would welcome a discussion regarding opportunities with your organization that fit my background.
• Direct a team of 20 resources, growing business and acquiring new customer every year. New customer acquired in Year 2017 included, CSD Stores, Imtiaz Super Market. Increase the overall business of my segment by a staggering 150%.
• Supervise Sales of group Brands, Enviro Appliances and Opple Lighting. Acquire new International Accounts, Metro Cash & Carry and Hyper star. Penetration into local accounts also done by bringing on board regional teams to work.
• Develop and implement a strong communication system between management & the sales team, monitor sales & performance of the sales team as well as implementation of company’s sales policies.
• Research numerous verticals to execute all trade marketing activities, making & suggesting sales promotions, review Daily Stocks & Dispatch Report from Warehouse, advice on inconsistency & short stock to Company.
• Exercise hands-on approach to develop and review business plans with sales team to maximize growth opportunities & achieve sales & coverage objectives leading to overall volume planned.
• Held accountable for exclusively dealing and pushing sales through two majors customers i.e., Hyperstar Pakistan (Pakistan’s most dynamic, fast moving and exciting Hyperstar chain and owned by the renowned Majid Al Futtaim Group of Middle East) & Metro Cash & Carry - Pakistan (Part of Metro Global Group, currently operating more than 700 stores in 29 countries across Europe, Asia and Africa).
• Charged with the responsibility as team leader to spearhead a team of 16 merchandisers spread across 15 stores in Pakistan directly reporting into me.
• Functioned in close coordination with the buying teams of Hyperstar Pakistan and Metro Cash & Carry Pakistan to promote my brands, negotiate for better display of my portfolio products and constantly work on new promotions and customer offerings at their stores across Pakistan to push our sale volumes and also timely recovery of receivables.
• Worked closely with our internal marketing teams to discuss / share new ideas / offerings and promotions in line with other competitors operating in the same market place.
• Followed up with company’s warehouse team to ensure timely delivery of our products to stores of Hyper star Pakistan and Metro Cash & Carry.