Distribution network development and management, aligning them with the SOPs defined by the organization
and maintaining the required amount of investment necessary for the development of business.
 Leading the sales teams in Faisalabad and surrounding towns for a profitable business assortment of brands
and SKUs.
 Timely decision making in the high perishable (dairy) market through data extraction and use of the
distribution management system.
 Responsible for managing the on floor stocks by keeping sessional and occasional trends and forecasts in
mind.

 Compilation and execution of given Plans/Objectives to attain Primary/Secondary Sales and Products/Packages Availability Targets.
 Regular Market visits to supervise/monitor the proper execution of set objectives/plans to ensure the attainment of desire results and to cultivate strong relationship with current and potential dealers especially with Key Accounts and Wholesalers.
 Distributor handling in terms of stock, empty, recovery and lifting issues.
 Develop and Implement field Sales Plan for the assigned area.
 Monitoring the team's performance and motivating them to reach targets.
 Ensure effective utilization of Trade Spending to improve sales both in short and long run.
 New outlet development and point conversion.
 Managing the sales process for new prospects, from initial contact through to closure.
 Dealing with customer enquiries face to face, over the phone.
 Contacting prospective customers and discussing their requirements.
 Working closely with the marketing team to produce any sales collateral required for the target market.

•Negotiations with customers over price and stock volume.
•Managing the Sales more than 20 Million monthly of wholesale market.
•Portfolio building, restructuring & its growth.
•Development of new customer and their positive sales margin through basket mix.
•Stock management according to portfolio customer needs
•Presenting weekly and monthly progress reports to senior management.
•Updating the activities and offers running in the market by distributors and companies.
•Managing the stock ordering as per demand - control the stock levels, to ensure to follow the SOP, guide the team to achieve the stocks targets and to minimize the stocks levels.
•Managing Store Operation problems Old Stocks, Shrinkages and margins by making profitable baskets deals.
•Ensure the proper execution of Metro Own Brands, Off Posts, and Metro Post through Operations Team effectively to increase the share of valet.
•Monitoring the KPIs by ensuring the customers activation and profitable margins.
•Make plans to fill assortment gaps, adding new articles for a larger customer basket.