Client Servicing including relationship building, status meetings, liaising with clients and managing deadlines;
Planning and executing Digital Media plans for more than AED 1.5M per month on Google AdWords and Social Media platforms;
Designing and presenting pitch decks to potential clients resulting in securing clients worth AED 2M per month;
Measuring and reporting performance of all social media and digital marketing campaigns, and assessing against goals (ROI and KPIs);
Presenting performance back to the client in review sessions;
Identifying trends and insights, and optimizing campaigns and performance based on the insights;
Continually focusing to improve client satisfaction, communication, quality assurance and client retention;
Attending account review meetings providing feedback on the opportunities and risks on assigned accounts.

Social Media Management:
Managing and supervising a diverse team of social media executives;
Driving strategy and executing of complex award-winning social campaigns for clients including: Tabasco, Desert Palm, Del Monte, Emirates Transport;
Designing content calendars, posting on social media platforms and running campaigns including but not limited to Facebook, Instagram, Twitter, YouTube, LinkedIn, Trip Advisor and snapchat;
Hands-on experience with Facebook Business Manager, Hootsuite, Onlypult, Later and Socialbakers;
Developing digital/social excellence frameworks to assist clients define their digital KPIs, benchmark against competitors and optimize campaigns;
Leading as a point of contact with multiple external partners to plan, develop and execute social campaigns;
Collaborating with numerous influencers to develop 360 campaigns;
Measuring campaign effectiveness by setting, tracking and monitoring KPIs;
Supporting on social media pitching and new business initiatives to upsell the agency’s digital services

Implementing strategies for corporate marketing, public relations, branding, media relations, and internal communications for clients;
Responsible for media, including online blogs, magazines, journals, broadcasts, newswires and social media (Facebook, twitter, LinkedIn), for multiple clients; Developing a solid and trusting relationship between major key clients and company;
Managing communications between key clients and internal teams;
Working with design, sales, creative, advertising, logistics, managers and marketing departments to ensure meeting clients’ needs and quality work;
Taking client briefs to develop and execute strategic communications and PR campaigns;
Extensive experience with native advertising and other digital advertising avenues;
Designing and managing creative social media marketing campaigns, promoting news stories and features to online media, and pulling in traffic of millions;
Hands-on experience with ASO and branding strategies for mobile applications;
Tracking and analyzing google analytics to develop reports on account progress;
Hands-on experience with Google AdWords and pay-per-click (PPC);
Meeting all client needs and deliverables according to proposed timelines; Expanding relationships and bringing in new clients;
Responsible for all media and public relations;
Representing company’s products in MENA region at various conferences and exhibitions.

Developed social media strategies for company’s social media pages and website;
Created content for multiple international softwares and applications;
Prepared guidelines for integrated communication strategy; Produced press releases and marketing content for launches and events;
Collated and analyzed communications and messages and ensured consistency.

Inspected layouts, advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications and customizing them as per client requirements and coordinating with media;
Managed Social Media marketing campaigns and press releases;
Developed multiple campaigns for print media, radio and digital to meet client needs, including editorial content;
Orchestrated successful launch of social media marketing campaigns for multiple clients.