Top-performing and award-winning professional with over seven years; experience implementing sales growth strategies and marketing plans to maximize profits and achieve business goals within FMCG/Beverage. Adept at creating new business strategies to deliver revenue growth across multiple territories. Solid history of formulating and implementing innovative ideas and techniques to ensure attainment of KPIs and continued progress. Exceptional leader with business acumen and demonstrated success launching new products, pinpointing client needs and solving problems through assessment and analysis. Collaborative communicator continually focuses on maintaining relationships and promoting synergy across business lines, to enhance profitability and drive positive change.
Implement Sales plans and strategies for Volume and sustainable growth.
Develop Annual Operational Plans for Territories.
Establish new areas and distributor in assign territory to ensure product placement as per SOP and improve
Sales force efficiency through OJT and trainings.
Increase net sales revenue and weighted distribution by rationalize discounts and proper utilization of KBIs
and achieve primary and secondary volume with all SKUs.
Achieve monthly, quarterly and annually sales targets as per company policy.
Daily meeting with sales force to generate maximum sales & monitoring business performance.
Ensure proper working on Route Optimization and Feasibility with sectors wise PJP Planning.
Ensuring Return/Replacement Control
CRM/Complaints handling
Focus plans on Niche Markets & Successfully managed BTL and Merchandizing activities
Ensuring proper stock cover at Distribution & Warehouse as per company policy.
Ensure best practices of warehousing and trade.
Develop plans and strategies for Volume delivery and sustainable growth in the area.
Ensuring fulfillment of monthly, quarterly and annually sales targets as per company plan.
Daily meeting with sales force to generate maximum sales & monitoring business performance.
Ensuring the territory and outlet management efficiently.
Ensure implementation of all new Initiatives and category specific plans.
Optimize utilization of IT tools
Ensuring proper stock cover at Distribution level with proper warehousing as per company policy.
Implementation of Joint business plan and regular reviews to ensure compliance
Preparing Action Plans for the individual as well as for the sales force including Training and development & Proper Resource allocation
Increase numeric and weighted distribution of all Brands and SKUs.
Ensure merchandising and display activities are effectively implemented.
Execution of Trade Offers and Promotions jacking up Wholesale and Direct Store Delivery Channel.
Working on cost efficiency, control expenses to ensure healthy profit.
Ensure best practices of warehousing and FIFO at both distributor and trade.
Ensure customer’s required finances and Profitability (ROI)
Ensure quality of sales and distribution.
Competitive information feedback.
My job responsibilities include:
• Ensure achievement of sales targets.
• Responsible for the supplies to key accounts & given territory.
• Daily visits of market & make market visit report as per schedule.
• Ensure proper utilization of Company assets & TOT's.
• Ensure 100 % execution of all schemes, promos & discounts.
• Ensure effective spend of trade budgets to maximize sales.
• Tracking & timely settlement of market discounts and claims.
• Ensure availability of all brands & packs and chiller integrity.
• Market development through N.A.D and conversion.
• Closely look at competitors activities.
• Daily & monthly meeting with team members regarding sales target & market share.
• Maintain distributor’s satisfaction & interest and communicate company policies.
Job Responsibilities:
•My responsibilities are planning, organize and execute product presentation to Doctors regarding the therapeutic use of the product, mode of action, features and benefits.
•Plan each call through the proper identification of appropriate product to create awareness and educate clients on products and sell to target accounts.
•Observe, record and report competitor activities executed in the territory and identify appropriate counter strategies.
•Attain assigned sales, prescription and market share goal.