Solutions-driven Business Analyst and resourceful Sales & Marketing strategist with 5 years of experience in developing a productive marketing strategy, analyzing business operations, and delivering process innovations to attain business goals. Adept at conducting research and preparing market studies, conducting marketing research, performing risk analysis, competitive business intelligence, and implementing cutting-edge technological solutions. Seeking opportunities to function as a Business Analyst and transform company practices into fresh, cost-effective solutions leading to more efficient operations.
Looking for an opportunity in my home country.
Responsible for managing strategic marketing solutions for the Microtel Inn & Suites by Wyndham, Develop relationships with agencies to execute national and regional campaigns including partnerships, promotions, brand programs, online and on-property materials. Work with teams (eCommerce, email, operations, affiliate marketing, paid media, revenue management, etc.) to optimize our marketing channels in order to drive direct bookings, and keep messaging in line with our brand positioning. Generate brand awareness through non-traditional media campaigns among target consumer groups, and enhance social media presence across all platforms.
Business Analyst (Remote)
• Measure and analyze marketing campaigns to understand how marketing channels can be improved • Utilize analyses to inform and influence Marketing Team's performance • Develop automated reporting and measurements for Marketing channels; capture full spectrum of the customer journey from impression to engagement and conversion • Develop and improve daily & monthly forecasting models • Partner with Marketing Team to identify priority analyses to improve results of future marketing campaigns • Advise on how to leverage marketing channels to meet growth targets and marketing performance objectives • Develop marketing analytics focused on finding creative solutions to analysis, reporting etc. • Rectify errors and provide solutions to IT team as per customer demands and market trend.
Sales & Marketing Representative
• Awarded “Top Sales performer” with 1M portfolio of strong clients for long term • Attended seminars and programs to learn about new products and services while train new sales trainees • Answered customer inquiries regarding coverage levels and informed them of policy enhancements to ensure customer satisfaction. • Reduced risk factors for employees by delivering excellent presentations on insurance program • Reviewed data on insurance applications to insure the proper rate is implemented • Maintained professional and dedicated relationship with clients to inform them with their best options • Customized insurance programs to suit individual customers, often covering a variety of risks • Developed marketing strategies to compete with other individuals or companies