Researching organisations and individuals online (especially on social media) to identify new leads and potential new markets

Researching the needs of other companies and learning who makes decisions about purchasing

Contacting potential clients via email or phone to establish rapport and set up meetings

Planning and overseeing new marketing initiatives

Attending conferences, meetings, and industry events

Developing quotes and proposals

Negotiating and renegotiating by phone, email, and in person

Developing sales goals for the team and ensuring they are met

Training personnel and helping team members develop their skills

Responsible for ensuring visibility of Kitchen & Food division which includes 9 Categories

Heading team of 22+ Merchandisers, 2 Supervisors, 6 BAs across South Zone

Planning and execution of POSM on 9 categories across South Zone

Designed and deployed Planograms on major 6 categories across Pakistan and defined hurdle rate for QC

Designed and deployed SOS benchmark on major 6 categories across Pakistan

Provide technical training wrt Technology, Ongoing merchandising etc. to team and ensure they are properly equipped

Managing Vendor wtr making of paper POSM, FSUs and other fixtures

Managing Display drive budget and executions to achieve defined business objectives on Top Contributing Outlets

Consulting clients about project requirements and objectives

Designing research methods such as interviews and questionnaires

Carrying out qualitative or quantitative research

Agreeing timescales and budgets

Supervising staff

Monitoring work progress

Writing reports, including client recommendations

Works to maximise sales and meet quotas in the short and long term

Maintains excellent relationships with all clients in the executive's portfolio

Travels to see clients, attend tradeshows, or participate in industry events or trainings

Meets clients outside of normal business hours when necessary