Managing the ICRC in Pakistan Facebook and Twitter community of 290,000 followers by creating content, supervising an external agency and implementing an advertising budget of 7000 CHF.
Maintaining the Pakistan page on the ICRC website utilizing Drupal CMS.
Creating and executing the ICRC digital strategy for 2023-2024.
Working closely with global counterparts and 08 operational units across Islamabad and Peshawar to source human-centered stories and cover events for all platforms.
Writing and publishing 12-15 content pieces internally (newsletters, intranet blogs) and externally (Facebook, Twitter, and the ICRC website) every month.
Producing 02-03 thematic campaigns every quarter, including info-as-aid for communities of concern.
Tracking analytics on ICRC national and global social media channels via Sprinklr.

Delivered more than 120 communications products including print and audiovisual deliverables, on
thematic areas such as the climate crisis and GBV, for Oxfam and its partners in Pakistan.
Worked on Oxfam's phase-out communication strategy and its execution including playing a key role in
03 national-level exit events (gender justice, climate resilience, and access to justice pillars).
Supported and covered 02 beneficiary events and activities every month across the country.
Led procurement processes for 03 external consultants reviewed technical proposals, participated in
interviews and evaluation of bids.

Managed digital media products and assets for the public policy think tank, including YouTube, Twitter, LinkedIn, Facebook
Produced several live audio/video policy discussions per month using services like StreamYard, Restream and Twitter Spaces
Coordinated with high-profile panelists for virtual and inperson live events, wrote policy notes and curated talking points
Supervised vendor contracts, audio-visual production, and other technical services provided during in-person events
Maintained the Tabadlab website and independently developed and maintained a stand-alone website for Tabadlab’s podcast Pakistonomy
Launched Tabadlab's podcast Dragon Road on all podcast streams and created a webpage and social media campaign for it

Collaborated with a woman-led small business to market organic products and agriculture-related services
Designed and ran 2-4 advertisements on the Ortensi Farm Facebook page every week
Developed Ortensi Farm's website and online shop using GoDaddy products optimizing the Ortensi Farm website for search using keyword analysis set up Facebook Pixel and Google Analytics on the website to track insights
Trained client on basic social media usage, GoDaddy and PayPal ecommerce, LinkedIn networking, and digital analytics

Provided digital media marketing services to various individuals and organizations including personal vlogs and event digital media coverage
Worked with Optimized Digital to plan and execute digital media strategy for Leaders In Islamabad Business Summit (March 2019) and Pakistan Summit (April 2019)
Managed profiles and optimized Facebook, Twitter and Instagram activity
Directed live digital media coverage of the conferences
Designed various design collaterals for the event phases

Managed content strategy of Facebook, Twitter and Instagram pages owned by GGC
Planned and executed social media strategy for the organization’s CEO
Created multimedia content for Facebook and Twitter
Assisted in developing strategy and content for various ATL, BTL campaigns

Engaged over 3 million people via Facebook, Twitter, Instagram, email, and text campaigns by ensuring implementation of the Alif Ailaan media strategy
Brought together a diverse audience from urban and rural areas of Pakistan by sourcing content from Regional Coordinators spread over 50 districts of Pakistan
Created and curated over 1000 Facebook and Twitter posts (text, photo, and video) in Urdu and English
Implemented a creative app install campaign and targeted ads, leading up to 50,000 installs of the TaleemDo! App by Alif Ailaan in the first two months of its launch
Worked with large data sets to produce actionable reports on social media, website, and app insights
Oversaw content creation by a team of five freelance resources including designer, translators, and video editors
Ran Google, Facebook, and Twitter advertising with a budget of over $100,000 spread over three months
Trained more than twenty regional coordinators on mobile journalism: shooting, editing, and publishing video content on Facebook and Twitter to positively impact advocacy skills