WEB ~ ONLINE SEARCH OPTIMIZATION MANAGEMENT
Committed team leader focused on driving growth and highly profitable customer acquisition globally
Results-driven professional with 13+ years of marketing experience for leading-edge Internet and software companies. Expertise in management of search engine marketing (paid search, search engine optimization), online/display advertising, Web site management, and collateral production internationally. Collaborative and cross-functional approach; deliver 35% year-over-year growth. Optimized over 200 sites for top 10 positions in SERP.
Areas of excellence and technical experience include:
• SEO Strategies
• Search Engine Marketing Campaigns (PPC Management and Paid Campaigns)
• Keyword Research & Mapping
• Organic Search Traffic
• Link Building
• Web Analytics
• On-page Coding factor review
• Local Listing Optimization
• Campaign Performance Analytics
• Technical Server Side Analysis
• Optimization of Content
• Strategic Planning
• Web Site Design Structure
• Mobile Apps Marketing
• Brand Building Strategies
• Target Marketing Writing/Content Development
• Presentation Frameworks
• Management & Communications
• Budget/Forecasting
• Strategic site planning
• Social Media Marketing
• ROI - Return on Investment
• Applications - MS Office, Google Adwords Editor, Dreamweaver, Google Webmaster tools,
• Traditional Marketing - Trade Shows, Public Relations, Press Releases, E-mail Marketing
• Analytics - Google Webmaster tools, WebTrends, Websidestory, Google Analytics, SEOmoz, Clickminded tools, Hubspro, Spyfu, Ahrefs, Grammerly,
• Languages - HTML, CSS.
• Experience with content management systems, such as Joomla, Blogger, Weebly, and WordPress.
Strategies the search engine marketing presence for different clients.
Design, build and maintain social media presence.
Managing PPC campaigns across multiple platforms.
Identifies trends and insides and optimizes spend and performance based.
Instrument conversion points and optimize user funnels.
Creating and maintaining Client’s relationship.
Conducting A/B testing, heatmap check-ups.
Collaboration with different team members on different projects.
• Organizing and evaluating SEM and SEO campaign reports.
• Developing and updating PPC strategies for maximum efficiency.
• Handling in house PPC campaigns for 4 different verticals.
• Performing budget estimates for maximum project return maintenance.
• Collaborating with team members in all project executions.
• Monitoring performance and campaign results.
• Conducting tests to optimize keywords on a regular basis.
• Working to optimize conversion rates for various PPC projects.
• Organizing in house meetups of different departments and bloggers
Sr. SEO Expert at Kualitatem (PVT) Ltd, — Sep, 2015 to July, 2018
• Conduct lead planning and strategy development with the marketing team
• Handle delivery and monitoring of SEO and PPC campaigns reports.
• In house mobile app marketing with different strategies.
• Strategically working with clients with one platform.
• Prepare performance analysis reports and suggest recommendations
• Track site activity and performance using Google Analytics, Ahrefs, SEOmoz
• Research backlink profiles and recognize linking
• Perform competitor’s SEO performance.
• Focusing on Social media marketing mostly on LinkedIn
Primary Keywords I am working for Kualitatem.Com:
• Software testing company
• Software testing services
• Automation testing company
• Automation testing services
• Responsive testing company
• QA Testers
• QA Services
Set challenging objectives and drive profitable customer acquisition through a team of SEO experts. Align to HDP rigorous expectations in development of the 3-months search strategy; devise million dollar sales forecasts and oversee budget. Conceptualize and present frameworks that focus on search tactics, landing page test plans, and learning/best practices; educate cross-functional partners on search and drive synergies.
• Launch and direct online marketing campaigns to increase organic search traffic that reach out to a targeted audience unaware of products after careful planning, analysis and execution.
• Provide SEO expertise to the business development team including the assessment of prospective clients, documentation, deck preparation and in-person presentations
• Develop competitive analysis reports, analyze data and forecasts of accounts
• Create and maintain SEO Best Practices for link building, site infrastructure and keyword research.
• Manage ongoing daily relationships with International clients offering guidance and consulting.
• Developed online relationships with other sites for link building purposes.
• Lead strategy sessions with internal staff and direct efforts of any partnering SEO services.
• Setup tracking, advanced segments, funnels and custom reporting within Google Analytics.
• Develop comprehensive site analysis and technical server side recommendations.
• Directed 30+ new clients to the company via search engines in less than a month’s time.
• Create and Execute Web Marketing PPC Campaigns to promote products using Google Adwords, Social Media and other web marketing tools.
• Govern Web Analytics for entire enterprise.
• Setup Goals, Funnels, tracking codes and construct segmented reports to entire organization to accurately gauge web projects, campaigns and processes.
• Maximized improvements by strategically merging campaigns into one large holistic campaign and boosted ROI to 80%.
Exceeded challenging objectives by devising and employing high-impact strategies and tactics, including contextual and site targeting, keyword researching and restructuring, in management of paid search marketing campaigns for product promotion. Managed search engine optimization, including URL, content, and on-page optimization, for company’s main revenue generating product, Stealthgenie, a cell phone monitoring application.
• Pushed organic search engine visibility for StealthGenie.com by 600% in 2011; increased targeted keywords ranked in the "top four" positions from 0% to 100%, i.e, from zero ranking to the top 5 positions in search results.
• Performed keyword research and keyword mapping for each page.
• Optimized content for website, blog, guest postings, and press releases based on keyword strategy.
• Implemented internal and external link building strategy for organization.
• Utilized Google Analytics to maximize awareness of site usage.
• Developed online relationships with other sites for link building purposes.
• Launched long term social media marketing campaign.
StealthGenie
http://stealthgenie.com
Main keywords:
• Cell phone spying
• Mobile spy
• Android monitoring
• iPhone spy
• Blackberry spy
• Employee monitoring software/app
• Parental monitoring
• Cell phone tracker