جون ۲۴, ۲۰۲۴ شائع ہوئی 395 نے دیکھا
The Media & Public Relations Specialist will work closely with the Communications and Deputy Managers to manage media engagement and cultivate and enhance collaborative working relationships within the press and publicity community. Applicants must have a background in media management or public relations, and experience with leading and maintaining marketing strategies that pertain to public relations. Our ideal candidate is media savvy and has hands-on experience in creating innovative campaigns to engage with the public and media. The role requires strong communication skills, sharp knowledge of industry trends, and the ability to build relationships with internal stakeholders, thought leaders, and the mass media. The candidate should have a strong professional network of media contacts, media management skills, and the professional ability to navigate sensitive subjects.
Responsibilities
Core
- Build strong relationships and networks with the media and relevant external stakeholders in coordination with the Communications & Deputy Managers.
- Promote PSW’s objectives to its key audiences through the development of media communication products and press materials for awareness-raising, including the drafting of media/press briefings and releases, distribution to the target groups and monitoring of the preparation of press clippings; articles and stories for advocacy, projects and programs; newsletters, e-news, videos and social media updates before major events with the right media partners.
- Effectively liaise/network with a group of relevant media personnel and journalists with the objective of developing and encouraging partnerships between PSW and media bureau services for media support.
- Leverage your own professional media network for complimentary high-level placements in electronic/broadcast, print and online media.
- Maintenance of close contacts with national and international media, OGAs, civil society and private sector.
- Develop and maintain an up-to-date spokesperson matrix/stakeholder mapping.
- Prepare communications for workshops, events, and seminars including developing agendas, project plans, minute-taking, and production of reports.
- Support the development and successful implementation of communications and stakeholder engagement plans, including detailed tactical delivery plans.
- Ensure PSW’s image is protected and promoted in a proper, coordinated, and consistent manner.
- Coordinate with the Media & PR agency.
Planning and Coordination
- Work collaboratively with the Communications team, in planning for, organizing, and participating in high quality and result-based events and activities, launching of flagship initiatives.
- Preparation of talking points and speeches for Senior Management, as needed.
- Coordinate for media invitations and attendance at PSW events.
- Promotion and maintenance of public information campaigns, packaging, promotion and dissemination of corporate IEC materials for said events, engaging outsourced events organizers and ensuring media follow-up to monitor media coverage, as needed.
- In consultation with the Communications and Deputy Managers, ensure effective and efficient logistic support to media and press events.
- Arrange/conduct programs such as speaking engagements, roundtable discussions, press conferences, interviews and conventions, dealing with public relations, advertising companies and production houses as necessary.
- Conduct advocacy work and prepare communications products for projects, and facilitate projects visits for media as needed.
Tracking
- Develop and maintain a record of all media appearances and prepare and communicate findings in monthly PR reports.
- Monitor the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites, and blogs, for opportunities for PSW.
- Ensure published content is updated on the PSW website.
نوکری کی تفصیلات
Pakistan Single Window
Pakistan Single Window (PSW) is an ICT-based system in Pakistan providing a single window for trade. PSW is a facility that allows parties involved in trade and transport to lodge standardized information and documents at a single-entry point to fulfill all import, export, and transit-related regulatory requirements. If information is electronic, then individual data elements need to be submitted only once. PSW will connect relevant government departments with each other and with economic operators like importers, exporters, customs agents, shipping agents, transporters etc, in Pakistan for efficient management of cross border trade. It will provide the ease and transparency in achieving compliance with relevant regulatory requirements, through an on-line facility, that will intelligently handle the information for each transaction without the need to provide same information more than once or to physically visit such government departments. Pakistan has committed to implement various provisions of World Trade Organization’s (WTO) Trade Facilitation Agreement that includes implementation of a National Single Window (NSW) system before February, 2022. Pakistan also needs PSW implementation to overhaul management of its external trade for reducing time, cost and complexity involved to improve its position in various global rankings on competitiveness and ease of doing business. Guiding vision and mission objectives: VISION: Pakistan will establish a world-class automated hub by 2022, offering services and creating efficiencies, to reduce cross border trade related costs, time and complications for improved trade facilitation and compliance. MISSION: Improve cross-border trader processing by providing centralized ICT based services, simplified processes, effective and reliable automation, harmonized data exchange and risk-based selectivity in enforcement of government’s regulations.
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