Responsibilities
• Managing end-to-end digital media campaigns - campaigns planning, budget distribution, implementation, optimization and post-campaign reporting.
• Paid Digital Media platforms include, but not limited to: Facebook, Instagram, Google Display, YouTube, Google Search, Twitter, Snapchat, TikTok and Linkedln.
• Develop and implement all advanced digital marketing campaigns e.g. Pay-per-Click (PPC) Pay-per performance (PPP), Search Engine Marketing (SEM)/Search Engine Optimization (SEO), Email Marketing, Send Marketing Messages (SMS) campaigns.
• Build and maintain our social media presence
• Measure all overall ROl and KPI's of all digital marketing campaigns.
• Identify current marketing trends and insights.
• Optimize the costs and campaign performance based on these insights.
• Help in setting and optimizing marketing funnels (e.g. click funnel, conversion, etc)
• Ideate and drive effective content and communications across mediums and channels in line with brand image, company values business needs.
• Efficient utilization, control and reporting of marketing budget.
Skills:
• 1 year+ relevant experience in Digital Marketing (Paid)
• A proven track record of ads campaign in the Local or
International market
• Strong analytical and problem-solving skills
• Proficient in building campaigns
• Strong understanding of Google Analytics, Google Search Console, Google Keyword Planner, AdSense, Business Profile, Google Ads, Google Marketing Platform, Google Shopping Campaign.
• Keep attention to detail and an analytical approach to achieving objectives
• Experience with Search Networks, Display Networks, Meta, YouTube Ads
• In-depth industry knowledge of Digital Sales.
• Ability to multi-task and handle a diverse workload.
• Act as a strong link between the department and analytical thinker.
• Excellent time management and organizational skills.
• Efficient in meeting deadlines.
• Strong communication skills are written as well as verbal.