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SEO Executive

The SEO Executive at H-Verse will be responsible for developing and implementing comprehensive SEO strategies to improve the website’s visibility, organic traffic, and ranking across search engines. The role requires a deep understanding of current SEO practices, technical optimization, content development, and data analysis to ensure H-Verse maintains its competitive edge online.

Key Responsibilities:

1. Website Audit & SEO Health Analysis

Conduct comprehensive SEO audits to evaluate the website’s current performance, including keyword rankings, organic traffic, user behavior, bounce rates, and conversion metrics.
Review the URL structure for SEO best practices and ensure URLs are clean, descriptive, and keyword-optimized.
Identify and resolve broken links, 404 errors, and implement 301 redirects to preserve link equity.
Check for duplicate content issues and implement canonical tags where necessary.

2. Technical SEO Optimization

Analyze website loading speed using tools like Google Page Speed Insights and GT-Metrix; implement solutions to enhance site performance.
Ensure the website is mobile-friendly and performs optimally across all devices.
Use Google Search Console to monitor crawlability, indexing status, and resolve any issues with blocked resources or errors.

3. Keyword Research & Competitor Analysis

Conduct target audience analysis to identify relevant keywords using tools like Google Keyword Planner, Ahrefs, SEMrush, and Moz.
Identify primary and long-tail keywords aligned with H-Verse’s products and services.
Perform competitor analysis and keyword gap analysis to find opportunities where H-Verse can outperform competitors.

4. On-Page SEO Optimization

Ensure proper keyword integration into web content, product descriptions, service pages, and blog posts while maintaining readability.
Optimize title tags, Meta descriptions, and header tags (H1, H2, H3) for SEO best practices.
Optimize images by including relevant alt text and compressing images to improve site speed.

5. Content Creation & Optimization

Collaborate with the content team to develop SEO-friendly blog posts, product pages, and landing pages.
Regularly update and refresh existing content to ensure it remains accurate and competitive.
Use clear structure and keyword density to enhance the user experience without keyword stuffing.

6. Backlink Acquisition & Strategy

Build high-quality backlinks from authoritative sites in relevant industries to improve domain authority.
Identify guest blogging opportunities and develop valuable content that includes backlinks to hverse.com.pk.
Implement broken link-building and unlinked mention reclamation strategies.

7. Performance Tracking & Reporting

Monitor SEO performance using tools like Google Analytics, Google Search Console, Ahrefs, and SEMrush.
Analyze user behavior, track key metrics such as keyword rankings, bounce rates, and conversions, and provide actionable insights.
Prepare and present monthly SEO reports with detailed performance reviews and recommendations.

8. Social Media Pixel Integration & Tracking

Implement Meta Pixel, Google Analytics, and other social media tracking pixels to optimize ads, track conversions, and build targeted audiences.
Set up custom events and audience segmentation based on user behavior to improve ad targeting.

9. Error Identification & Fixes

Identify and fix 404 errors, server issues, and JavaScript problems to maintain optimal user experience and SEO health.
Resolve indexing issues related to blocked pages, canonicalization, and other SEO obstacles.

Qualifications:

Bachelor’s degree in Marketing, Digital Marketing, IT, or a related field.
2 - 3 years of experience in SEO, with a proven track record of improving search engine rankings.
Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz, Google Search Console, Google Analytics).
Strong understanding of technical SEO, keyword research, on-page and off-page optimization strategies.
Experience with website analytics and content management systems (CMS).
Excellent communication skills and ability to work collaboratively with cross-functional teams.

Skills Required: