Developing and Implementing Digital Marketing Strategies:
1. Create, execute, and optimize comprehensive digital marketing strategies to achieve organizational objectives.
2. Manage online advertising campaigns, including PPC, display advertising, and social media advertising.
Content Creation and Management:
3. Oversee the development of engaging and relevant content for various digital channels, including the company website, blog, social media, and email marketing.
4. Ensure content aligns with the organization’s vision, mission, values, and strategic objectives.
Search Engine Optimization (SEO):
5. Implement and optimize SEO strategies to improve the organic search visibility and rankings of social media channels and website.
6. Stay updated on SEO best practices and industry trends.
Social Media Management:
7. Develop and execute social media strategies to increase brand awareness and engagement.
8. Monitor and analyze social media performance metrics and adjust strategies accordingly.
Email Marketing:
9. Plan and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
10. Manage the email marketing calendar and ensure timely delivery of campaigns.
Analytics and Reporting:
11. Utilize analytics tools to track and analyze key performance indicators (KPIs) for all digital marketing efforts.
12. Prepare regular reports and insights for management, highlighting successes, trends, and areas for improvement.
Budget Management:
13. Manage the digital marketing budget effectively, allocating resources to maximize ROI.
14. Monitor and optimize campaign budgets to achieve cost-effectiveness.
Collaboration and Communication:
15. Coordinate with cross-functional teams, including Media, Dawah, Education, communication & PR and Admin Affairs, to ensure alignment of marketing strategies with overall organizational goals.
16. Communicate effectively with external vendors and agencies, if applicable.