Job Summary:
We are seeking a skilled and experienced email marketing executive to work on a project/contract basis for our web and app development company. As an email marketing executive, you will be responsible for developing and executing effective email marketing campaigns that engage and convert our target audience. You will work closely with the marketing and development teams to create email campaigns that drive traffic, generate leads, and increase revenue.
Responsibilities:
• Develop and execute effective email marketing campaigns for our web and app development company
• Create email templates, content, and designs that align with our brand guidelines
• Segment our email list and create targeted email campaigns that drive engagement and conversion
• Monitor and analyze email campaign performance, and provide insights and recommendations to improve performance
• Collaborate with the marketing and development teams to ensure that email campaigns align with overall marketing and business goals
• Use email automation tools to manage email campaigns and workflows
• Monitor email deliverability and maintain email best practices to ensure that our email list remains healthy and engaged
• Stay up-to-date with email marketing trends and best practices, and implement new strategies as appropriate
• Create and maintain email marketing documentation and reports
Qualifications:
• At least 2 years of experience in email marketing
• Strong understanding of email marketing best practices and strategies
• Experience with email automation tools such as Mailchimp, Constant Contact, or similar
• Excellent copywriting and design skills for email campaigns
• Strong analytical skills to measure and analyze email campaign performance
• Ability to work independently and manage multiple email campaigns simultaneously
• Excellent communication and collaboration skills
• Detail-oriented and able to work under tight deadlines
If you are a talented and experienced email marketing executive looking for project/contract-based work in a dynamic and innovative company, we encourage you to apply for this exciting opportunity!