Key Responsibilities:
1. Social Media Strategy:
• Develop and execute comprehensive digital marketing strategies across platforms like Facebook, Instagram, LinkedIn, TikTok, Pinterest, Twitter, and YouTube.
• Set measurable goals aligned with broader marketing and business objectives.
2. Digital Campaign Management:
• Create, manage, and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads, Instagram Ads).
• Monitor campaign budgets, KPIs, and ROI for all social media marketing efforts.
3. Content Development:
• Produce high-quality, visually appealing content, including graphics, videos, and written posts, using tools like Canva, Adobe Suite, and video editing software.
• Schedule content across platforms using social media management tools like Hootsuite, Buffer, or Sprout Social.
4. Audience Engagement:
• Engage with followers by responding to comments, messages, and reviews promptly.
• Foster community growth by running interactive campaigns like polls, Q&A sessions, and giveaways.
5. SEO and Analytics:
• Optimize social media content for search engines to improve visibility.
• Analyse and report on performance metrics, such as engagement rates, reach, conversions, and customer acquisition.
6. Trend Analysis:
• Stay updated on the latest digital marketing trends, algorithms, and platform updates.
• Innovate strategies to keep the brand ahead of competitors in the digital space.
7. Collaboration and Coordination:
• Work closely with the content, graphic design, and product teams to ensure cohesive messaging.
• Coordinate with influencers, affiliate marketers, and brand ambassadors to amplify campaigns.
8. Email and Cross-Channel Marketing:
• Integrate email marketing with social media campaigns to create a unified customer journey.
• Utilize retargeting strategies to re-engage potential customers across digital channels.