JS Bank Limited launched its first two Bancassurance products in association with EFU Life Assurance Ltd. The products named 'PehlaQadam' and 'RoshanKal' have been launched as part of the newly set-up Wealth Management Business of the Bank and mark the beginning of a long-term strategic partnership between JS Bank and EFU Life. JS Bank will act as a distributor of the products while EFU Life will perform the insurance underwriting and investment management functions.
Both products are unit-linked insurance plans and hence offer attractive investment benefits to consumers. PehlaQadam is a child education plan which allows parents to save funds for the future educational needs of their children. RoshanKal on the other hand is a flexible investment plan that can be used as a multi-purpose financial planning tool