Pakistan is a country of numerous cultures, languages and civilizations. Religion perhaps is the only thing that unites this diverse country of more than 165 million people. It is the most urbanized country in South Asia, the split between urban and rural is expected to be 45:55 by 2010. The face of Pakistan remains young - half the population is age below 18 years.

Despite increasing per-capita income, disparities are growing, poverty on the rise, more so in rural areas (mainly on account of slower agricultural growth).

Private satellite TV and FM radio channels are booming, Cell phones are no longer a luxury. Unlike e-mail, SMS and MMS appear to trickle down rapidly to the masses, reshaping the Pakistan society.

The young Pakistani urbanite is comfortable with all the latest gadgets, fads and fashion, health trends, and the top international brands / designers. Within the boundary of affordability, he uses these freely as an extension of his personality and lifestyle.

Nonetheless, a better informed, more aware youth is now in a position to question age-old wisdom, existing socio-cultural norms, and traditions. Foresight Research with its presence across Pakistan and team with local knowledge is working to build consumer and shopper intimacy within the businesses in Pakistan.