In 1990, the Government of Pakistan reopened the life insurance business to the private sector organizations and EFU Life Assurance Ltd started operations in November 1992 as the first private sector life insurance company. In early 1993, EFU Life commenced writing group life insurance business and by March 1994, the company began writing its individual life business.

The Company has a growing branch network of over 150 branches through out the country. For Bancassurance, the Company has a relationship with over 12 major banks and offers simple to sophisticated life insurance products. For Group Benefits, EFU Life has a marketing team which focuses on providing life insurance coverage to corporate entities and bank clients.

EFU Life was the first life insurance company in Pakistan to be awarded the ISO 9001:2008 certification, and received the “Insurer Financial Strength” rating of AA, Outlook: Stable, by JCR-VIS, an affiliate of Japan Credit Rating agency.

EFU Life’s products are designed to meet the varying needs of EFU Life’s clients and offer the best in financial services.

EFU Life is the pioneer in introducing the following products and features in Pakistan
Unit-linked products
Critical Illness Products
Education Planning Product
Inflation Protection Benefit
Pension Plans
Islamic Fund Products