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SEO Specialist

Big Way Pvt Limited

مئی ۱٦, ۲۰۲۴ شائع ہوئی 306 نے دیکھا

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities for our Head Office located in Lahore.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing to maximize ROI.

Responsibilities

Execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns.
Track, report, and analyze website analytics and PPC initiatives and campaigns.
Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies.
Optimize copy and landing pages for search engine marketing.
Perform ongoing keyword discovery, expansion and optimization.
Research and implement search engine optimization recommendations.
Research and analyze competitor advertising links.
Develop and implement link building strategy.
Work with the Marketing and Social Media team to ensure SEO best practices are properly implemented on newly developed code.
Work with Video Editor, Social Media, and marketing team to drive SEO in content creation and content programming.
Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Requirements and skills

Proven SEO experience.
Proven SEM experience managing PPC campaigns across Google, Yahoo,Bing and other available trusted channels.
Solid understanding of performance marketing, conversion, and online customer acquisition.
In-depth experience with different kind of website analytics tools.
Experience with different bid management tools.
Knowledge of ranking factors and search engine algorithms.
Up-to-date with the latest trends and best practices in SEO and SEM.
BS/MS degree in a quantitative, test-driven field.

At our company, we believe in offering more than just a job — we provide comprehensive compensation that reflects our commitment to our employees' well-being and success. Alongside a market-competitive salary depending Upon practical Experience. we're proud to introduce company-provided lunches as part of our commitment to fostering a supportive and inclusive workplace environment. In addition to this enticing perk, employees can enjoy a range of benefits tailored to their needs and preferences, all under our company policies. we strive to ensure that our team members feel valued and supported in every aspect of their professional journey. By prioritizing competitive compensation and comprehensive benefits, we aim to attract and retain top talent while cultivating a workplace culture built on mutual respect and success.