Posted Jun 20, 2024 265 views
Roles and Responsibilities:
Develop SEO Strategy: Formulate and implement effective SEO strategies tailored to enhance the online visibility of AI services.
Keyword Research: Conduct comprehensive keyword research to identify opportunities for content optimization and creation.
On-Page SEO: Optimize website content, meta descriptions, and tags to ensure maximum visibility in search engine results.
Off-Page SEO: Manage backlink building, guest blogging, and other off-page SEO techniques to improve domain authority and search rankings.
Content Optimization: Work closely with the content team to ensure SEO best practices are implemented across all web content.
Technical SEO: Identify and resolve technical SEO issues to improve website performance, such as site speed, mobile responsiveness, and crawlability.
SEO Analytics and Reporting: Monitor, analyze, and report on SEO performance metrics using tools like Google Analytics, Search Console, and SEO software.
Competitor Analysis: Perform regular competitor analysis to stay ahead of market trends and adjust strategies accordingly.
Social Media Strategy: Develop and execute a comprehensive social media strategy to promote AI services and engage target audiences across various platforms.
Content Creation: Plan, create, and schedule engaging content including posts, videos, and graphics to be shared on social media channels.
Community Engagement: Interact with followers, respond to comments and messages, and foster a positive community around the brand.
Social Media Campaigns: Design and run social media campaigns to drive brand awareness, lead generation, and customer engagement.
Analytics and Reporting: Track and analyze the performance of social media campaigns, providing regular reports and insights to improve future efforts.
Trend Monitoring: Stay updated with the latest social media trends, tools, and best practices to keep the brand’s social media presence fresh and innovative.
Collaboration: Work closely with the marketing, sales, and product teams to ensure cohesive messaging and branding across all channels.
Influencer Partnerships: Identify and collaborate with influencers and industry leaders to expand reach and credibility.
General Responsibilities:
Brand Consistency: Ensure all digital marketing efforts align with the company’s brand identity and voice.
Market Research: Conduct ongoing market research to understand customer needs, preferences, and behavior.
Performance Optimization: Continuously optimize strategies based on performance data and industry trends.
Team Leadership: Provide guidance and support to junior team members, fostering a collaborative and growth-oriented environment.
Training and Development: Stay abreast of the latest developments in SEO and social media marketing, sharing knowledge and insights with the team.
Qualifications:
Experience: Proven experience in SEO and social media management, preferably within the technology or AI sector.
Technical Skills: Proficiency in SEO tools (e.g., Ahrefs, SEMrush), Google Analytics, and social media management platforms (e.g., Hootsuite, Buffer).
Content Skills: Strong understanding of content marketing principles and the ability to create engaging content.
Analytical Skills: Strong analytical skills with the ability to interpret data and make data-driven decisions.
Communication: Excellent written and verbal communication skills.
Creativity: Creative mindset with the ability to think outside the box and develop innovative marketing strategies.
Collaboration: Ability to work collaboratively with cross-functional teams.
Education: Bachelor’s degree in Marketing, Communications, or a related field is preferred.
Skills
Job Details
We specialize in AI and Machine Learning software development services. Our team of experts can help you harness the power of artificial intelligence to transform your business.
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